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CRM: Customer Relationship Management
The Customer Relationship Management tool of Event Catalyst allows the sales team of an event to have the exact information of prospects and archive past communications with them for a better follow up. It also includes a profiling tool based on previous records on attended events in order to have the perfect snap shot of a participant. This way event organizer can better judge the risk of a no show of each participant hence give the best service to the "special" clients.
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